[This article belongs to Volume - 54, Issue - 02]
Gongcheng Kexue Yu Jishu/Advanced Engineering Science
Journal ID : AES-30-12-2022-648

Title : AN ANALYSIS OF FACTORS INFLUENCING CUSTOMERS’ ONLINE SHOPPING BEHAVIOR
1Anju L, 2Dr.V.Sangeetha

Abstract :

The phenomenon of internet shopping is growing nowadays. More and more people are choosing E- shopping websites for purchasing their items. The behavior of customers are changing rapidly and E- commerce companies are giving importance to the factors that influence customers for doing online shopping. Thisstudy helps to understand some of the factors that influence customers for doing online shopping.