Current study aims to determine the role of social media advertisement in influencing thebuying behaviour of youth. To meet the objectives of the current study, data was collected randomly from chosen college students (n=150) using survey method at West Delhi. A pre structured questionnaire has been used to collect data from the students in the age group 17-22. Findings reveal that liking towards social media advertisement has a greater impact on buying behaviour of youth.Results of the current study are beneficial for the marketers which intend to promote their products and services through social media channels.