During recent times the role of healthcare industry becomes inevitable in one’s personal life. Discovery of new diseases alarms the whole world with the recent addition of corona pandemic. Though patients are not considered on knowledge of technical complexities their perception cannot be ignored as increased competition and the necessity to improve quality are vital components in healthcare market. This study reveals the perception of patients on various dimensions of quality towards private healthcare services. The present study is descriptive research with the data collected using a survey questionnaire collected from 100 respondents and analysed using statistical tools. Finally, suggestions have been made to healthcare providers to improve their service quality to retain and attract more customers for sustainability.