The former President of India Dr.A.P.J.Abdul Kalam uttered to the students that “Dream it, so that you can succeed”. A strong India would be created with the hands of youngsters. But will it be happen?. The current media target and attach the consumers are with effective plan, and enlighten with glamour as per the emotions, needs, wants and demands of the consumers. Marketers and companies are spending billions of dollars on consumer research and to know the important factors involved in consumer decision making. While talking about the marketing mix now a days marketers main focus is on designing persuasive messages/commercials to attract the target customers. Because the major chunk of the population and among all consumption of household a considerable portion is of children products. So marketers are focusing and trying to attract and influence the children by designing ads that are considerably attractive for children and persuasive enough for their emotional attachment with the product.