` Gongcheng Kexue Yu Jishu/Advanced Engineering Science
[This article belongs to Volume - 54, Issue - 02]
Gongcheng Kexue Yu Jishu/Advanced Engineering Science
Journal ID : AES-26-12-2022-159

Author : Manisha Yadav, Amit Dangi, Nishith Mishra, Bhawana Pande
Abstract :

Gamification is applying game design elements in non-gaming context to entertain and to engage the users as well. Therefore, understanding the game design mechanism is vital due increasing use of it in every sphere of life. In this study, researcher describes the development and validation of Gamification Measurement Scale (GMS) based on four factor structure. Two different studies were conducted for construction and validation of gamification measurement scale. First study was conducted with 397 participants from Delhi/NCR region of India. Exploratory Factor analysis technique was conducted for extraction of factors by using SPSS 26.0. Second study was conducted on 514 respondents from Haryana state of India for validating the measurement scale. The validation of scale has done through Confirmatory factor analysis (CFA) technique by using SPSS AMOS 26.0 version. Data is collected from 514 young participants from India to validate the developed scale. Researcher extracted the four vital gaming elements i.e., Points, Leaderboard, Countdown timer & Rewards in online shopping environment. This scale showed good reliability and validity for measuring the gaming elements in online shopping environment.

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