` Gongcheng Kexue Yu Jishu/Advanced Engineering Science
[This article belongs to Volume - 54, Issue - 02]
Gongcheng Kexue Yu Jishu/Advanced Engineering Science
Journal ID : AES-26-12-2022-157

Author : Yogesh Mehta, Nishith Mishra, Ashwini Mehta, Shweta Srivastava
Abstract :

Purpose: This study's main objective is to examine how strategic intelligence affects the pharmaceutical industry in India in terms of their ability to perform financially. Design/Methodology/Approach: Managers working at the middle-level in 15 Indian pharmaceutical industries were considered as the population of this research study. A total of 200 middle-level managers were approached, and they were all sent a questionnaire. A total of 148 responses were obtained after three follow-ups, for a response rate of 74 percent. To evaluate the connection between strategic intelligence and business performance, the author used Karl Pearson's correlation. The amount of variance in business performance that can be explained by strategic intelligence was calculated using simple regression. Findings: The business performance of the Indian pharmaceutical businesses is benefited by strategic intelligence. Research limitations/ Implications: Only middle-level managers were polled, and senior-level executives from a few Indian pharmaceutical companies were excluded. A double source approach may be used in future studies. Furthermore, the author's ability to generalize his findings is limited by his attention on only 15 Indian pharmaceutical industries. Practical implications: The author suggests that a data centre or repository be established to centrally store useful data/information that can be used by senior managers to make strategic decisions. Originality/value: This paper fills a void in the strategic management literature in the pharmaceutical industry, where empirical researches on the impact of strategic intelligence on business performance have been scarce.

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