THE PROTEIN TREND: A STUDY ON PROTEIN CONSUMPTION AND NON-CONSUMPTION PATTERNS AMONG INDIVIDUALS

Abstract

Protein supplements have become popular among young adults, largely driven by fitness trends, social media influence, and marketing. While protein is essential for muscle repair, metabolism, and overall health, modern lifestyle habits such as irregular eating patterns, sedentary routines, stress, and poor hydration may affect how the body responds to supplementation. Despite widespread use, there is still limited awareness regarding recommended protein intake, potential side effects, and the reliability of different brands. To explore this, a cross-sectional study was conducted using a structured online questionnaire. The survey collected data on participants’ demographics, dietary habits, exercise routines, hydration levels, and protein supplement usage. It also assessed awareness of recommended dietary allowances, sources of influence, and any self-reported health effects. Participants were divided into two groups: supplement users and non-users, and their responses were analysed using descriptive and comparative methods. The findings showed that protein supplement use was more common among younger individuals, especially those engaged in regular exercise. Powdered supplements were the most preferred form, though shakes and bars were also used. Decisions regarding supplement use were largely influenced by peers, trainers, and social media rather than healthcare professionals. Mild digestive issues were reported in both groups, suggesting that overall lifestyle factors may play a significant role. Among users, side effects were generally temporary and not severe. Brand preferences were influenced by factors such as cost, taste, perceived quality, and marketing. In conclusion, protein supplement consumption appears to be shaped more by social and lifestyle influences than by scientific guidance, highlighting the need for better awareness and informed choices.