[This article belongs to Volume - 56, Issue - 02, 2024]
Gongcheng Kexue Yu Jishu/Advanced Engineering Science
Journal ID : AES-30-10-2024-35

Title : ENHANCING PRODUCTIVITY AND SUSTAINABLE ORGANISATIONAL PERFORMANCE OF SMES IN EMERGING ECONOMIES THROUGH DIGITALIZATION OF OPERATIONAL PRACTICES: CHALLENGES AND OPPORTUNITIES
Adimuthu Ramasamy

Abstract :

This study investigates the affect (IoT), digital structures on virtual inside emerging economies. Using a quantitative research design, records had been gathered from 397 CEOs and dealing with administrators of SMEs in Pakistan, and analyzed the usage of correlation and structural equation modeling (SEM). The consequences imply virtual platforms considerable drivers’ sustainable digital innovation. Furthermore, digital systems mediate the connection between virtual orientation and sustainable innovation, as well as IoT and sustainable innovation. The observe additionally explores moderating role entrepreneurial orientation, (RBV) and (DCV) theories. Findings from 319 SME employees in India, analyzed via PLS-SEM, demonstrate that adopting digital technologies considerably enhances monetary sustainability and social price. Entrepreneurial orientation similarly moderates the impact of social and financial value introduction on SME overall performance. The observe highlights the want for frugal enterprise models to enable SMEs to navigate fast technological adjustments, reduce aid consumption, and decorate competitive advantage in a rapidly evolving virtual financial system.